Good Morning Lovelies,

With a rotten rating on Rotten Tomatoes, The Emoji Movie seems to have failed to hit it off with reviewers around the world. Upon watching it for the first time as it approved its home release date, I can see why.

Starring the voices of Sir Patrick Stewart, James Corden, TJ Miller and Anna Faris, the animated feature follows an emoji in Textopolis, a place where all your phones emoji’s live. Created with only one reaction, Gene (Miller) is a character who has multiple, due to him being created without a filter. Unable to handle them all, Gene unites with the Hi-5 emoji (Corden) and the Jailbreak emoji (Faris) to try and become normal. However, the find themselves in a very murky world that could delete them all forever.

Director Toni Leondis’ film about the tech world is one built for kids who are growing up full of technological facts. However, unlike the screens that they shouldn’t be on, this film magically makes them want to switch off. Myself included. The plot lacks everything that a film should have and if kids are confused then adults will be even more so.

Trying to capture the different emotions that humans go through, the film tries to be like Disney Pixar’s Inside Out, but really can’t be. There is no magic to it like the Pixar feature, which had our hearts and souls involved. This just feels like an expensive film that has been done to look creative but really isn’t, as people don’t care for emoji’s in the same way.

The ironic thing is that the entire time I was watching the film, I kind of wanted to grab my phone and scroll through whatever was on it to avoid watching it. Harsh words, but true, which is not what the film's creators and voices should have been aiming for. Emoji’s are things we use to send to people when we can’t be bothered to type our real reactions. The Emoji Movie is a film you put on which you later find you really can’t be bothered to watch.

There so I am giving it…