Hey Lovelies, 

I have some amazing news! I mean amazing news! As a huge fan of Tom Hiddleston, I can feel my heart exploding with happiness with this news about him! 

Today the BFI announced that Tom will be the first ever official BFI Ambassador, a lifelong cause in helping the British film industry and the work in which the BFI are doing to help build the next bunch of film talent and lovers. 

After huge success in films such as, ‘Thor’, ‘The Avengers’ and ‘War Horse’, the stars work has definitely left its mark on the British film industry and will continue to do so, as the stars new film, ‘High Rise’ premieres at the BFI London Film Festival this week. 

Speaking about his new role, Tom Hiddleston said: ‘Film is an art form – one of the most powerful, accessible, democratic and transformative in our society. It allows us to see the world around us, and the lives of others. It plays a vital role in establishing our national identity and gives us confidence as a nation. The BFI looks after the most significant collection of film and television in the world. It should be treasured and protected, in the same way we treasure and protect all our great cultural collections, from art and music, to libraries and museums. The BFI's mission is to ensure that our film culture is kept alive, and to inspire the next generation of film talent. It's the reason the BFI exists and why I am committed to being a BFI Ambassador.’

While, Amanda Nevill, BFI CEO said ‘Tom is a hugely admired and influential actor who understands the full breadth of film culture. He moves fluidly from starring in the world’s most successful blockbusters to remaining engaged with - and loyal to - emerging British filmmakers where he is admiringly bold and risk taking in his choices. This potent combination demonstrates Tom’s innate understanding that greatness in film rests upon deep cultural foundations – something that Britain is exporting to the world.  Tom will be an enormous boost to the BFI and I want to thank him for taking on this extremely important role on behalf of British film.’